History

Founded in Spain in 2003, Atinco’s mission is to respond to a constantly growing market for cell phone services, applications and content.

Atinco initially focused on the creation of mobile solutions for major firms such as Telefónica Móviles, Nokia, Terra, Antena3 TV, Telecinco, Korpa and Dorna.

Our firm has always been strongly positioned in terms of technology, a legacy of its founding partners, and we are keenly aware that technological innovation is the key competitive weapon in the mobile telephony market. For this reason, our R&D department threw itself from the outset into the development of products such as Affinity, VoiceMMS and RemoteView. These were enthusiastically received by firms such as Vodafone (which gave a prize for Affinity) and Nokia.

Clearly, then, innovation, research and development are the basic pillars of Atinco’s business proposal. Two further products stand out in addition to those mentioned above. These are the Atinco Mobile Video Streaming Server and the Alerts Platform. The alerts platform is a robust, multi-channel engine (SMS, MMS, e-mail, fax and so on), the main features of which are a highly flexible trigger configuration, the integration of all kinds of back-end functionalities (data bases, transactional hosts, real-time systems, etc.) and scalability. However, it was the Video Streaming Platform that earned Atinco the greatest market recognition. This was designed and implemented for Telefónica Móviles Spain, enabling the operator to be first in Spain to provide its clients with a mobile video streaming system and integrated billing path. TV shows such as Big Brother, Operación Triunfo and the MotoGP world championship are just a taste of the content that Movistar launched using the Atinco platform, not to mention videos by performers such as the hit singer Alejandro Sanz and the comedians Faemino and Cansado delivered using the Atinco technology.

At that time, very few Spanish firms were in a position to offer the service proposals and mobile applications that Atinco had developed, even though the critical mass of customers needed to generate profits from their commercial operation was already there. It may fairly be said, then, that Atinco was a pioneer in its area of activity.

In order to open up the mass market and grow profits, Atinco began to sell cell-phone content as well as developing mobile applications. Content categories basically consist of tones, polytones, images, games, poetry, horoscopes and videos. The company sought agreements for the sale of this content with the leading Spanish and world music labels, international content distributors and the content “majors”.

In 2004 the company took the strategic decision to expand internationally, focusing mainly on the Latin American market. The business start-up in the Republic of Mexico took place in July 2004. Only four months elapsed between the moment the decision to move in was taken and the nationwide launch. Atinco entered the Mexican market at a key moment, when cell phone content marketing was still at the development stage. In addition to its agreement with Telcel, the principal operator in the Mexican market with a share of 77% at that time, Atinco also entered into contracts with the leading publishing groups to target young people, including Televisa, Bauer, Notmusa, etc.

Atinco chose the brand name Entretiene (in English “Entertains”) for its venture in the Latin American countries. Today, the Entretiene brand is one of the best positioned in the market, enjoying enormous prestige among the younger public due to the quality and scope of its proposal in the different content categories, the design of its publicity and the level of service it offers.

After consolidating its position in the Mexican market, Atinco embarked upon expansion into Bolivia, Colombia, Chile, Brazil and South Africa. Start-ups and launches have gone ahead apace in these countries over 2005 and 2006.

The brand used is in the South African market is Jetcel. From the first month of its appearance, the target public responded enthusiastically. The wide range of content is published in both Afrikaans and English, at all times maintaining maximum quality and high levels of service.

Atinco is currently focused on consolidating its position in the markets where it operates, as well as identifying new opportunities to continue geographical expansion and grow market share.