PRESS RELEASE

ATINCO AND VODACOM AGREE TO PROVIDE CONTENT FOR THE CALL ME BACK SERVICE

Under the agreement, Atinco will provide content and SMS services to Vodacom users

Johannesburg, August 18, 2006.- The cell-phone technology and content firm, Atinco and Vodacom, South Africa’s largest operator, have entered into an agreement for the provision of content and SMS products for the "Call me back" service.

This product, to be known as "Call me advers", uses a revenue sharing model based on fortnightly cycles for each advertisement.

The aim is to use the available space in the SMS alerts sent to Vodacom users to inform them that another user has used up his/her pre-paid charge and wants a call. This space will be used to advertise mobile content and services to Vodacom users.

This represents an excellent opportunity to win new customers for Atinco’s SMS services and products, as well as a significant revenue source, as the service will generate over 20 million messages per day.

This is a major new sales channel for Atinco, which will come into operation immediately after the contract is signed and requires no investment. Alliances of this kind will help Atinco to consolidate its position in the South African market, where it has made a major investment in the mass media and is already strongly positioned.

For more information, please contact:

Atinco
Communication Department
Edificio Alfredo Mahou
Plaza Manuel Gómez Moreno, 2
28020 Madrid
Spain
Tel + 34 915 489 444
Fax +34 915 489 445
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About Atinco
Atinco was the first mover in the development of the TechnocontentÔ concept, which combines a single technological solution with content, enabling users to enjoy unique multi-media experiences over their cell phones. Atinco was the first to see the potential of bringing together innovative software engineering and a brilliant marketing and production team.

In September 2003 Telefónica Móviles (Movistar) became the first Spanish operator to launch the video streaming service. This was achieved using the Atinco platform with the aid of the engineering team responsible for the integration process. The launch included content from Alejandro Sanz, MotoGP, Big Brother, Operación Triunfo and many more. Atinco has also developed applications like Affinity (matching software using Symbian and Bluetooth) and VoiceMMS (allowing voice messages to be sent at the touch of a button) for clients such as Nokia.

Atinco currently has affiliates in seven countries, where its Entretiene and Jetcel brands have won millions of users.